About Hatcher Insurance, Inc.

The Hatcher Family - Serving Orlando for More Than 75 Years


Our slogan represents our agency's deep, continuing commitment to both the insurance agency business in Greater Orlando as well as a devotion to the community we call home.

Founded on September 16, 2002, Hatcher Insurance, Inc. specializes in commercial insurance for small to medium-sized businesses and personal lines coverages for clients throughout Florida. As an independent agency, Hatcher Insurance represents many of the nation's most prestigious and respected insurance companies, giving clients a broad base of product availability needed for the most competitive and comprehensive policies. Based in College Park near downtown Orlando, the independent agency provides the type of personalized service where relationships are highly honored.

Mike Hatcher, President, is a third generation Orlandoan and heir of a family whose history revolves around the insurance industry. The roots of Hatcher Insurance date back to 1942 with the founding of J. Rolfe Davis Insurance, still today the basis of one of the south's largest and most respected independent insurance agencies. It was founded by Mike's maternal grandfather, former Orlando Mayor J. Rolfe Davis. After a lifetime around the agency, and 21 years as a professional agent working for his grandfather and then his father, Marion Hatcher, Mike realized a lifelong dream by starting his own agency in 2002 during a buyout phase of the J. Rolfe Davis Insurance agency history.

Today, Hatcher Insurance thrives with clients throughout Florida serviced by a team of highly experienced Account Managers and the latest in agency management technology. The staff is committed to ongoing continuing education in order to provide clients with the most effective insurance programs to suit their business and personal needs.

Further, the agency is committed to doing its part as a contributing corporate member of the Orlando community. Like his family predecessors, Mike believes in doing his part personally and professionally to strengthen the community fabric that has made Orlando the kind of place where he was proud to raise his family. Members of the staff devote volunteer time to a variety of local charitable organizations and Hatcher Insurance supports a number of non-profit entities in which the staff is involved.

Serving Orlando through excellence in insurance and community pride for 75+ years manifests itself daily as a privilege and honor at Hatcher Insurance, Inc.


Meet The Staff


Marion "Mike" F. Hatcher, III

Marion "Mike" F. Hatcher, III


With nearly 40 years of experience in the Orlando insurance agency business, Mike Hatcher is President of Hatcher Insurance, Inc. Located in College Park near downtown Orlando, Hatcher Insurance provides both Commercial and Personal Lines insurance. He literally "grew up" in the agency business in Orlando with his grandfather, former Orlando Mayor J. Rolfe Davis, who founded the agency that today serves clients across the country. Working for 21 years with his father, Marion Hatcher, Mike learned agency management, account management, and the relationship side of working with the insurance companies he represents. Mike started Hatcher Insurance, Inc. in 2002 to realize his longtime dream of having his own independent agency, departing as a Partner of J. Rolfe Davis Insurance during a buyout. He holds both the Florida Property and Casualty 2-20 license and the Life Insurance 2-18 license. A longtime community volunteer, Mike has served as Chairman of the Boys and Girls Clubs of Central Florida and has been on the Board of Directors for two decades. He was honored with the National Service to Youth Award by the Boys & Girls Clubs of America and also received the prestigious Eagle Award for Service and Leadership from the Central Florida branch. He is past Lt. Governor of Kiwanis where he earned the title "Distinguished Lt. Governor." For several years, Mike served on the City of Orlando Code Enforcement Board and was Chairman for two years. Mike and his wife, Holly, are both graduates of the University of Florida and are avid Gator fans. They have three grown children. Mike enjoys golf, college football, competitive croquet, and is active in his church, St. Michael's Episcopal.


Tina Craig-Ferrell, AAI

Senior Account Manager / Personal Lines

A Florida native, Tina Craig-Ferrell was born and raised in the Orlando area. Her experience in the insurance industry spans nearly 40 years and she is a true expert in auto, home, boat, jewelry and other personal insurance coverages. She was recruited to join Hatcher Insurance in April 2010 to head the Personal Lines Department. Tina spent 31 years working for a local independent insurance agency in Winter Park. She managed the Personal Lines department with a specialty in the affluent and high valued homes market. Tina holds a Florida Property and Casualty 2-20 license and is a Notary Public for the State of Florida. She also holds the prestigious AAI designation (Accredited Advisor in Insurance). Her hobbies include fishing, boating, walking, bike riding and reading. Tina is a fan of college football as well as NASCAR with a special fondness for Alabama's Crimson Tide from a proud family history. She enjoys watching football on Saturdays with friends and family and off season is typically found fishing or boating along Florida's east coast. She served three years on the Board of Directors for the Independent Insurance Agents of Central Florida, was a participating member of several company agency advisory boards and has been an officer or member of several other charitable and community organizations.


Roberta Hann

Senior Account Manager

Roberta has more than 40 years of experience in the insurance industry. She is well-versed in all aspects of client management, having worked in both Commercial Lines and Personal Lines -- for insurance companies, on the brokerage side, and on the Independent Agency side during her vast career. In 2006, she joined Hatcher Insurance as an Account Manager and is now Senior Account Manager overseeing many of the agency's largest accounts. She holds a Florida Property and Casualty 2-20 License. Roberta enjoys spending time with her five grandchildren as well as quilting, reading and traveling.


Michael J. Rivale, PCA, AAI, CLCS

Senior Account Manager

Mike Rivale is a seasoned insurance Account Manager with a career spanning 15+ years in Commercial Lines including account service, claims policies and risk management. He joined Hatcher Insurance in 2018 as a Senior Account Manager handling some of the agency's larger Commercial Lines accounts. Previously, Mike's experience with Florida insurance agencies included winning several awards as Top Producer, Associate of the Year, and leading commercial producer. He holds a Florida Property and Casualty 2-20 license and is an Accredited Advisor Insurance Agent (AAI). Mike and his wife live on a ranch in Central Florida where they raise horses. He is also a devoted Harley Davidson motorcyclist.


Glorimar Perez

Account Manager

A Commercial Lines manager with 15+ years of experience in the insurance agency business, Glory joined Hatcher Insurance in 2018 as an Account Manager. She works with clients in the Commercial Lines department handling all facets of accounts including service, problem solving, quotes, applications, claims, and record-keeping. She holds a Florida Property and Casualty 2-20 License. Glory loves to spend time outdoors and is an avid runner. She and her two daughters enjoy traveling to Florida beaches they have not visited before.


Samantha M. Murray, CRIS

Assistant Account Manager

Samantha started her career in the insurance industry in Fairbanks, Alaska where she spent 5 years enjoying the vast frontier. With her faithful rescue dog, Atlas, she hiked and traveled, including driving cross country back to her Central Florida hometown in 2015 to continue her career in insurance. Samm holds a Florida Property and Casualty 2-20 license with CRIS certification, and joined Hatcher Insurance in 2019 as an Assistant Account Manager in the Commercial Lines department. A graduate of Flagler College, she loves reading and is an experienced yarn crafter. Knitting and crocheting are her favorite hobbies.


Jerry Freis

Independent Insurance Agent

Jerry Freis knows the insurance business from every angle. He underwrote Commercial Property and Casualty insurance for the southeastern part of the U.S. for 34 years with Ohio Casualty Insurance Company. Jerry retired as Senior Underwriter in 1996 and began a new career on the agency side of the business. At Hatcher Insurance, Inc., Jerry has served as a General Agent since 2005, assisting clients with their business insurance needs and putting his decades of insurance knowledge to work for them. Jerry has two sons and two grandchildren, loves to fish and go to the beach, and along with his wife, Joann, is an avid NASCAR and auto racing fan. Since 1996, Jerry has been a Board Member and is a Past President of the Florida Safety Council, a non-profit organization that promotes the core values of integrity, honesty, quality and safety service in the community and around the globe.